I mean not for nothing do they say that the customer is always right. It may even seem that the word ‘customer’ gained itself a hint of negative definition, but it’s far from the truth. Traditionally, businesses that work with customers are focused more on the number of transactions rather than the quality of relationships with each consumer. They can come later to the same store, but it’s always about the immediate exchange of goods or services for money. Customers choose whatever services they need and pay right away.
Even though customers can be loyal to brands and return to them regularly, the nature of their relations is always short-term. It’s more about one-off transactions than lasting relationships.
Definition: In brief, a customer is a person or organization that buys products or services from a business.
